Digital Design
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CyberNerdz Consulting Inc. employs skilled and motivated digital artists focused on the communication of messages and experiences, both physical and virtual, for people.
These communication experiences take place either on computers, the Web, printed or electronic media. Whether to persuade, inform, educate, or express a message to the intended user, our digital designer's solution is often done in concert with other communication channels.
Working in a multidisciplinary approach, the digital designer will ultimately provide optimum user experiences.
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Web Presence
Web Presence Marketing
Web presence marketing is the process of using the Internet to promote a business. Many have determined that through the World Wide Web they can reach their target audience at much less cost than by using traditional media.
The first step is to develop a professional website with concern for both human viewers and optimized for search engines. The site is then promoted using a variety of techniques. On-going maintenance is required to ascertain the success of the campaign to date and to determine steps to enhance performance. Since the web itself is constantly in flux, the on-going maintenance also involves enhancements to keep the site up-to-date.
A well done web site is of little use unless it is seen. Web marketing is used to generate traffic to your site.
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Media Marketing
Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as twitter, blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions.
One of the primary arguments to promote Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. |
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Email Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, adding advertisements to e-mails sent by other companies to their customers, and
Sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
Researchers estimate that United States firms alone spent US $400 million on e-mail marketing in 2006.
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